Manu Gavassi -
Voting Campaign
In 2020, Brazilian singer and actress Manu Gavassi joined Big Brother Brasil 20 (BBB 20), the country’s most popular reality TV show. With a massive fanbase, her team launched strategic voting campaigns to ensure she remained in the competition. These campaigns needed to not only mobilize fans but also stand out visually in a highly competitive digital space.
01. Date
2020
02. Credit
Assets: @laviolagraphic
03. Client
Manu Gavassi
04. Project type
Graphic and motion design
We designed the visual identity for the voting campaigns dnd developed creative names for each voting round, referencing Manu’s key moments in the show.
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The campaign generated massive engagement, leading to viral social media participation and high organic reach. Manu Gavassi reached the grand finale as one of the season’s most influential contestants, and during the final round of voting, she had the highest social media engagement among the three finalists.
