Sports
Campaigns
A collection of sports-focused campaigns created for Betfair and Betnacional, combining the energy of live sports with editorial-inspired layouts, motion-driven compositions, and performance-focused digital assets. Developed across multiple campaigns and sporting events, the project explores dynamic visual systems designed to increase engagement and connect audiences with real-time experiences across different digital platforms.
01. Date
2025/2026
03. Client
Flutter Brazil (Betfair and Betnacional)
04. Project type
Graphic design
A series of championship banners created for Betnacional’s website during major football tournaments including Libertadores, Sudamericana, Premier League, Ligue 1, and Copa do Nordeste. One of the main creative challenges was developing visually distinctive campaigns without using players, trophies, or official championship identities, leading to the exploration of maps, cultural elements, and symbolic visuals inspired by each region. AI-assisted workflows were also incorporated to help accelerate asset creation and support the fast-paced production process across multiple deliverables.
A visual system created for Betfair’s Live Odds campaigns, designed to display as many live matches and betting odds as possible within a single 1080x1080 layout while maintaining clarity and readability. One of the main challenges was organizing large amounts of information in a clean and engaging way without using official team crests, while still preserving Betfair’s minimal and premium visual identity.
A collection of Demand Gen sports creatives developed for Betnacional across Brasileirão, European championships, and multi-sport campaigns. Created for high-volume acquisition testing under tight deadlines, the project explored dynamic sports-inspired visuals without relying on players or official championship branding.
A Halloween-themed sports KV created for Betfair’s International VIP campaigns, combining football elements with seasonal visuals to create a playful and premium experience for sports audiences. The project explored 3D compositions and entertainment-driven art direction while maintaining Betfair’s clean and recognizable visual identity.